Pathos in UC Berkely Protest


The passion within the students at UC Berkeley is the biggest part of the protest against Milo Yiannopoulus. The sign used a bold “NO!” that represents that passion within the students protesting and also brings out an emotional intensity with the large letters and exclamation point. The creator of this sign displays a message in such a simple, yet extremely bold and loud way, and this uses the rhetoric of pathos by making allowing others to see the sign, and feel the same resentment towards Yiannopoulus.. The protesters want others who view this poster to feel the same as they do so they can get more support against the guest speaker coming to their school and make an even bigger statement against him with the more people by their side. Connecting Yiannopoulus to fascism with the bottom half of the poster also evokes pathos. The audience continues to feel that resentment because they associate Yiannopoulus with such a negative and radical idea. They also add the negativity to fascism by including the website “refusefascism.org” which immediately makes the audience feel animosity that the protesters feel from the “refuse.” The sign’s striking “NO!” combined with mentioning to refuse fascism helps represent the anger and disapproval over Yiannopoulus coming to the school, and is then able to spread those feelings using the poster.

Kaitlyn Francis

Comments

  1. Eric LangOctober 7, 2017 at 5:06 PM

    The argument in the big "NO" protest sign is almost entirely pathological. However, there is some potential for ethos and logos as well in the website at the bottom. The fact that there even is a website "refusefascism.org" increases the perceived legitimacy of the person holding the sign, as it implies there is an organization with similar views as the one person with the sign.

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  2. AnonymousOctober 7, 2017 at 6:59 PM

    The image of the NO sign is almost more powerful than the sign itself, showing the desperation and passion of the protester, which will hopefully affect the audience of the picture and illicit an emotional response from them through sympathy for their cause

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  3. UnknownOctober 8, 2017 at 3:40 PM

    Adding to your ideas, I think that the diction used to describe the aftermath of the protest also emphasizes the emotions these individuals were feeling towards Yiannopoulus. The article includes a picture of a bystander who was attacked showing the disapproval of what Milo stands for.

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  4. UnknownOctober 9, 2017 at 7:44 PM

    I think the speech appealed to pathos the most. Most of the students are angry and full of emotion during the protest. While there may be some logos and ethos, the heart and soul of the protest comes from an appeal to pathos.

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